The work you see here is related to projects and client engagements I’ve either won as a piece of new business, led as project manager, provided the strategy for, or have overseen and mentored the project teams to deliver.
Cineworld
By woody on Oct 25, 2008 in Entertainment, Flash, IA, Marketing, Strategy | 1 Comment
Ticket booking and commerce
Outline: With the amount of UK Cinemas going through acquisitions, mergers and rebrands it was imperative that Cineworld stamp a claim on a highly competitive and localised market.
A total of 75 cinemas all feed film and booking information to the site daily. The result is ticket sales that are in excess of 10,000 each day, which meant that getting the right structure and layout of the information was central to designing a clean, efficient and accessible application. By shaping the experience that cinema goers need online we defined an information framework and brand experience that ensure users’ journeys are task driven, business focused and most of all, simple.
Components: Video ‘film’ previews, task based ticket booking and voucher sales to increase revenue.
Technology: Bespoke Java CMS, Web Services, XPath Querying, Flash.
Visit the site: www.cineworld.co.uk
Total Jobs Group
By woody on Oct 18, 2008 in Flash, IA, Marketing, Students | 0 Comments
Gradu8 Virtual Recruitment Fair
Outline: Reaching out and talking directly to graduate job seekers; this site takes the concept of ‘young Internet savvy students’ and gives them a recruitment fair they can visit online. The site has video seminars for top recruiters like IBM and PWC, and invites the audience to attend Q&A sessions, where they can ‘chat live’ with company reps, get advice on their CVs, apply for jobs and compare employers. Recruiters can search a database of registered job hunters, view CVs and get targeted feedback from job seekers about the experience they had interacting with the company.
The event ran for 1 week in October splitting the week into 5 industry verticals headlined by some of the UK’s most respected employers. GradU8 was a huge success, with over 54,000 graduates attending the event over the course of the week. Totaljobs.com have announced the second GradU8 event scheduled to take place in March 2008, allowing businesses a second opportunity to showcase their offering and interact with graduates in an engaging and unique environment.
Key Facts: 54,000 registered graduates visited the site. 6,000 of those graduates visited the site more than once and a quarter of the top 100 universities were represented with IT and Engineering being the busiest day, attracting on average 40% of all the visitors.
Components: Video segments, live chat, CV upload and searching for candidates and recruiters respectively, statistics engine for measuring ROI.
Technology: Drupal CMS, MySQL, PHP and Flash.
Visit the site: www.gradu8.com
Berkshire NHS
By woody on Oct 10, 2008 in NHS, Public Sector | 0 Comments
NHS Foundation Trust
Outline: One of a number of NHS initiative for different Trusts and PCTs, this site was primarily IA and design led. Workshops were conducted to understand how to position the Trust to acquire a larger member base, and to present a modern clean interface and messaging to promote their service offering nationaly.
Components: Video wall, blog.
Technology: XHTML/CSS integration to proprietary CMS.
Visit the site: www.berkshirehealthcare.nhs.uk
