By woody on Oct 25, 2008 in Entertainment, Flash, IA, Marketing, Strategy | 1 Comment
Ticket booking and commerce
Outline: With the amount of UK Cinemas going through acquisitions, mergers and rebrands it was imperative that Cineworld stamp a claim on a highly competitive and localised market.
A total of 75 cinemas all feed film and booking information to the site daily. The result is ticket sales that are in excess of [...]
By woody on Oct 18, 2008 in Flash, IA, Marketing, Students | 0 Comments
Gradu8 Virtual Recruitment Fair
Outline: Reaching out and talking directly to graduate job seekers; this site takes the concept of ‘young Internet savvy students’ and gives them a recruitment fair they can visit online. The site has video seminars for top recruiters like IBM and PWC, and invites the audience to attend Q&A sessions, where they [...]
By woody on Jun 6, 2008 in Entertainment, Marketing | 0 Comments
Hidden Depth
Outline: A campaign and acquisition site promoting and recording a series of exclusive music and film events sponsored by San Miguel. The events were run as a series of competitions where people were invited to enter via the website. If they were lucky the site randomly selected them to attend an event, where they [...]
By woody on Sep 5, 2007 in Marketing | 0 Comments
Event marketing
Outline: The site runs along side the Channel 4 programme brand to promote a series of exhibitions for buying property abroad. This has been a long term client engagement where quarterly exhibition activity is supported by a number of email and banner campaigns and SEM.
Components: Continual search marketing (SEO and PPC), email and [...]
