Middle East

Outline: Working in Bahrain and London together with IBM this site finally brought the Middle East regions in line with the global AMEX brand guidelines. The project required a complex information architecture phase and rigorous brand led design phase. The deliverable was a series of XHTML templates with CSS and style guide delivered to IBM for integration to IBM WebSphere.

Components: Flash, XHTML templates and photo shoot.

Technology: IBM WebSphere

Visit the site: www.americanexpress.com.bh