Ticket booking and commerce

Outline: With the amount of UK Cinemas going through acquisitions, mergers and rebrands it was imperative that Cineworld stamp a claim on a highly competitive and localised market.

A total of 75 cinemas all feed film and booking information to the site daily. The result is ticket sales that are in excess of 10,000 each day, which meant that getting the right structure and layout of the information was central to designing a clean, efficient and accessible application. By shaping the experience that cinema goers need online we defined an information framework and brand experience that ensure users’ journeys are task driven, business focused and most of all, simple.

Components: Video ‘film’ previews, task based ticket booking and voucher sales to increase revenue.

Technology: Bespoke Java CMS, Web Services, XPath Querying, Flash.

Visit the site: www.cineworld.co.uk