My Post Office Strategy

Outline: A strategic consultation run over 10 weeks to produce a vision for the design, development and commercial viability of the My Post Office Customer Portal.

The strategy was split into two deliverables. The first was a full account of the audience and competitive research positioning the portal in a niche market. The result was a fully researched list of products, services, partners and advertising models that were proposed to support the offering.

The second document was essentially a brief, with a roadmap for the design and development of the portal which supported the business plan to present to the Post Office Board.

Components: Workshops, audience research commercial modeling and planning.